Nama / Perusahaan: Milestone
Kategori Loker : Advertising & Public Relations
Lokasi: Jakarta Selatan
Level Pekerjaan: Staff (non-management & non-supervisor)
Syarat Pendidikan: Sarjana/S1
Gaji: Negosiasi
Tipe Pekerjaan: Tetap
Industri: Periklanan
Responsibilities of this job will include implementing strategies that will raise the standard level of agency work across the client brand. The candidate will be expected to be able to write briefs, brief in the requirements properly to the creative team and liaise with the client servicing team to ensure that consumer attitudes and needs are thought of at the beginning of the campaign.
Job Description:
- Establish good working relationship with clients’ brands.
- Creating a strategic plan for Brands.
- Responsibility for day to day management of all research relating to the brand and advertising.
- Proactively suggest new means of developing and understanding the brand
- Ability to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams
- Ability to make a proper brief for the creative team
- Analyzing existing data in areas such as demographics, socio-economics and the market for the client’s product
- Commissioning research as required to inform the strategy using both qualitative methods such as focus group discussions and structured interviews and quantitative methods such as demographic profiling and questionnaires
- Monitoring cultural and social trends, and their impact on consumers’ attitudes, behavior and perceptions
- Reconciling the differences between consumers’ current perception of the brand and the way in which the client wishes the brand to be perceived
- Meeting clients to learn the background to the brand.
- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- Presenting eventual conclusions and ideas to clients and other staff to sell your idea
- Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities.
Tanggung Jawab Pekerjaan :
- Establish good working relationship with clients’ brands.
- Creating a strategic plan for Brands.
- Responsibility for day to day management of all research relating to the brand and advertising.
- Proactively suggest new means of developing and understanding the brand
- Ability to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams
- Ability to make a proper brief for the creative team
- Analyzing existing data in areas such as demographics, socio-economics and the market for the client’s product
- Commissioning research as required to inform the strategy using both qualitative methods such as focus group discussions and structured interviews and quantitative methods such as demographic profiling and questionnaires
- Monitoring cultural and social trends, and their impact on consumers’ attitudes, behavior and perceptions
- Reconciling the differences between consumers’ current perception of the brand and the way in which the client wishes the brand to be perceived
- Meeting clients to learn the background to the brand.
- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- Presenting eventual conclusions and ideas to clients and other staff to sell your idea
- Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities.
Persyaratan Pengalaman :
Pengalaman minimal 1-2 tahun di strategic planning/account planning
Keahlian :
- Bachelor degree graduate from reputable university
- A Good agency experience ideally on ATL accounts.
- Solid experience leading strategy on client accounts, influencing direction of brands and working alongside key stakeholders.
- You’ll have a strong desire to work for a start-up agency, with a restless desire to do whatever it takes to drive success for the business and enjoy being a part of that success.
- Proven leadership abilities.
- Minimum of 2 years of experience in planning, strategic planning, account planning and related communications experience.
- Marketing background and strong analytical capabilities a must.
- Ability to think creatively and evidence of success in developing brands and delivering them to market
- Fluent in English.
- Smart, fast learner and team worker
Kualifikasi :
Diisi dengan kualifikasi pekerjaan, contoh :
- Pria/Wanita,
- Usia 25 – 35 tahun
- Jujur dan teliti
- Pekerja Keras
- Strategic Thinker
- Mampu bahasa inggris yang baik
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